There was a moment I stopped being able to ignore it. One income, one employer, no backup — and even with that paycheck, the month didn't always add up. No savings underneath me, no second career waiting. What I wanted wasn't a promotion or more hours. I wanted something of my own: a small business I could build and run myself, on my own terms. That's where the name comes from — a second income, mine.
I'd watched other women online build exactly that. Or say they had. And the internet sells a very tidy version of the dream: buy something, resell it, done.
So I bought in. The course with the resell rights, then the PLR bundles, the stock packs, the Instagram templates. Every time it wasn't working, I bought the next thing that promised to be the missing piece. It was an empty promise. What I had was a folder full of other people's work and no idea which version of me was supposed to sell it. That isn't a business. It's decision fatigue with a receipt.
But I wasn't only buying. Around every idea — before it was even fully formed — I was building: the workflows, the processes, the systems that would actually run the thing. That part isn't a hobby for me. I've spent years in low-code, no-code, automation and web design; building systems is what I reach for when I'm trying to solve something.
Not the reselling. Not the templates. The structure underneath — the part I already knew how to build — now pointed at a new problem. My own expertise, finally applied to something that was mine.
There was still one hard truth in the way: nobody can tell you what will sell — not the course, not the five-figure screenshot, not me. You find out by deciding on one thing and putting it into the world. I worked that out at 42, with one income and no backup. What I needed wasn't more information — it was to stop collecting it and choose.
It's called Start — for the woman who's been stuck as long as I was. It doesn't hand you someone else's product; it helps you decide on your own, and won't let you keep rebuilding it instead of finishing. It's what I came out of that rabbit hole with. Right now I'm perfecting the next piece — Get Found, the system that brings people to the thing you made. When it's ready, I'll show you exactly how it works.